'Pin' yourself out there.

Self-branding is a buzz word today, but what does it really mean? Without taking it to the level of global celebrities, let's get simple about it. 


The people who know you - friends, family, colleagues, community members, whatever - know things about you on various levels. Those you've known forever, know you better than those you've known for five minutes. You may keep your private life separate from your work life so your colleagues will have a different view of you to possibly your close friends. 

Every day in every part of our lives we are self-branding ... and we've been doing it all our lives. Our target audience has just been contained, that's all. 
Today, the internet and social media enables us to achieve a much greater reach.  


I've read articles that advise establishing a niche and focussing purely on that - tailoring posts, interactions, comments, discussions, etc. around a specific topic and no other. It gives people a clear understanding of what you associate yourself with and so they follow you because of the content you put out. Other points of view include letting your audience see a bit more depth to the real person behind the niche marketer. This holds for brands as well. Customers want to connect more with the humanity of the brand - its human face - if you like.  


I've recently started out on my self-branding journey. I've just released my début novel and started my blog a couple of months ago. 
My activity has focussed on posts about my book and my experiences in self-publishing because this is what I've spent my time doing. There are so many facets to a writer and an individual, and you may not want to limit yourself. I know, I don't want to. 


Social media is evolving and so is self-branding. On Facebook, you can now 'like' stuff, on Google +, you can '+1' something, on Twitter you can retweet. These options tell your audience more about you and where you stand: more about the person and the personality behind the brand/niche/blog; more all-roundedness; more humanity.

Enter Pinterest. 


Its the picture (of you) that paints a thousand words. 


You can 'get' so much more about the person/brand/group by looking at their Pinterest boards, than you can by reading most blogs. 
It gives each of us (individual and brand) the opportunity to show, not tell the world about ourselves. 




And that's something any writer understands (or should).