Self-publishing - Paperbacks

For the uninitiated, yes, you can self-publish in paperback yourself for no cost!

This was a glaring example to me of how I shouldn't let previous experience close me off to new possibilities. You see, I've had a fairly lengthy career across marketing, PR and events management and one of the things I got to do was manage a print production process. In those days, digital was embryonic at most, and final print costs per unit (one item) were totally dependant on print runs (total number of items printed). I take the time to understand behind-the-scene stuff with anything I do, so this made complete sense to me.

What I hadn't taken into account was technology - don't ya just love it! Before digital, I was used to organic growth, now in the digital age, we are accustomed to exponential growth and even more recently, the explosion of viral growth!
Long story short, I finally woke up to find that what I had learnt was not true and what I couldn't conceive of, was. Hello technology!

How does this relate to self-publishing your own paperback at no cost to yourself? It's called Print-On-Demand (POD).

It is possible for yes, you've guessed it, Amazon, to print one paperback book complete with full colour cover to fill one order!

As you can imagine that shot to hell my perception that if I wanted to self-publish in paperback, I would have to go to some small-time printer, scrape together the funds to get 100 copies published and then store them in my garage with practically non-existent means (financial and marketing platform) to sell them.

Amazon has given us indie authors, Createspace. So, what does Createspace do for you?

• Formatting
• Size of book
• Colour of paper
• Selection of cover templates to choose from
• ISBN

As with the process on Kindle Direct Publishing, I strongly recommend you read whatever guidelines you can on Createspace before you start. Remember, I'm only relating my experience with a novel, that means I have no internal images, no strange fonts or complex formatting, no table of contents, no bibliography.
Once everything is in place, your book is ready, and Createspace highly recommends that you get a proof copy sent to yourself to see how it looks.

You see there is one major difference between publishing on Kindle and publishing on Createspace - and that's the formatting.

This is my story... (wow, did I laugh!)
My Kindle edition looked great - I used an Arial font, 14 pt - and when I checked it out on Kindle Previewer, it looked pretty cool, I have to say so myself.
So, I took the same format, did a bit of work fitting it into the trim size (actual dimensions) of the book and finished the process.
I immediately ordered my proof copy which is free of charge, but you pay for the shipping. Not trusting myself to handle the anticipation of waiting three weeks for the regular delivery, I selected the fastest delivery time and then put myself on bread and water for the rest of the month (only kidding!).
It arrived three days later and I cannot put into words the thrilled awe I felt when I held my book in my hands for the first time. But I digress.
When I opened the book, it looked like it was meant for someone who was visually challenged - the font was huge! (I myself am visually challenged, so no offence meant or taken).
Yes, I'd seen it online and there it looked great, like my Kindle version on which it was based. But in print, it looked so wrong!
This is the value of the proof copy underestimate it at your peril.

You see, font styles and font sizes that look great on an e-reader do not necessarily look good on the printed page.
It appears that sans serif (Arial, Verdana, Trebuchet) better suits e-readers and serif (Times, Georgia) suits print. Just one of the things you'll learn on the self-publishing journey.

I am currently revising my paperback version (still in process), but am strongly leaning towards Palatino Linotype for the font, 10 or 11 pt.

Hope this helps
Until next time.

Part 3 - Self-publishing on Kindle

Kindle Direct Publishing or KDP - now, here's a little bit of wizardry for you. I dipped my toes into the waters of self-publishing with this one, and the process couldn't have been smoother or more enjoyable.

I'd known about Kindle's as e-readers (who didn't?), and I'd heard about people selling their own goods on Amazon but probably because my focus was elsewhere at the time, I didn't put two and two together. Then I saw a friend of mine's book on Amazon and I squealed with delight. Firstly, because I was so excited she was published, and secondly, because if she could do it, then so could I.

I loved working with KDP - it was simple, easy and they take you through everything in a step by step process. This will produce your book in a Kindle format only, i.e. to be read on Kindles.
For those who aren't sure, the kindle is an e-reader produced and sold by Amazon exclusively.

However, you can rely on Amazon to be business savvy, so, in their wisdom they offer a nifty bit of software you can download to enable you to read a Kindle book on your PC, Mac, iPhone, iPad, and android phone. So, straight away your potential reading market has just expanded. There is no cost to publish via KDP.

Where to start, I hear you ask? Let me take you through how I did it:
1. Read through all the steps in the Kindle Publishing Guide before you start - its well worth the time.It gives you a good idea of what the process entails, what it will do for you, and what you need to have prepared before you start.
2. Download the Kindle Previewer so you can check what your book will look like on a Kindle (if you don't have one). 
3. Download the Mobipocket Creator - this is the software that will convert your book into the Kindle format. There are some other ways of doing it, but remember, this is just what I did for a black and white novel.
4. Collate your necessary elements: book front cover. front pages (copyright, acknowledgements, etc.), your correctly formatted manuscript. Be sure to save everything with a date and version because you may upload a few times before it is as you want it to be. You will need to save your manuscript as a 'Web Page, filtered document (see below).

5. Follow the process that KDP gives you online. Format your book cover. For Kindle, all you will need is a front cover. Imagine the front of a book if it is lying on a table... that's what you need.
6. Upload this to the Mobipocket Creator, together with the cover to your book and it will build your book for you. This is the file you will need to upload onto KDP.

In terms of the actual publishing, that's pretty much it, but there are two other very important things you need to think about before you start the process. 

Pricing & Royalty: You choose, but there are considerations. 

• I'm a new author so I wanted to come in low on my price. I didn't want price to be a barrier to purchase. 
• Pricing affects your royalty - check out the section on pricing and royalties first. Your first book is unlikely to make you a million (although I truly hope it does!), so perhaps consider it as a learning curve and practice your marketing and networking skills on this one.

ISBN (ASIN):

• Amazon will assign an ASIN - Amazon Standard Book Number to your book, free of charge. This is specific to your Kindle version book and cannot be used on other versions such as other e-reader versions or print. 
• If you decide to offer other versions of your book, a separate ISBN (International Standard Book Number) will need to be allocated. These are generally offered by the system you are using, however, if you want to, you can purchase your own ISBN number. 

I found this article here extremely helpful. I hope it encourages you to try the self-publishing route on Kindle.
Until next time.